Scott Stratten – A Case Study in Relationship Marketing
Changing the way brands and consumers interact In an industry filled with so-called experts it can be difficult to separate the wheat from the chaff. With so many people offering advice (much of it...
View ArticleTwitter Prenuptials – Please Sign Here
Do you take this Twitter account until death…? If you’re tweeting for business, do you use your picture, the company logo or a combination of both? In 2000, community moderation meant being the brand...
View ArticleCityLine TV’s Tracy Moore Talks Twitter
Does Twitter really work and why should I care? Some things are better together. Red wine and sunsets, rainy weekends and a good book and CityLine and Tracy Moore. When I met and interviewed the host...
View ArticleFriends Don’t Let Friends Tweet Drunk
The Twitter buzz buster There are a few things you shouldn’t do after cracking open a cold one. Calling your ex would be number one but tweeting ranks a close second. Actually the more I think about...
View ArticleSEO Copywriting & Blogging Best Practices
Get your blog on with these tips & tricks Confession: I’m a word junkie. The choice of one word over another can change our perception of issues, products and other people. As a former journalist...
View ArticleHow Much is too Much to Share on Social Media?
When over-sharing becomes deadly To share or not to share has become the new, ultimate dilemma of the human experience – online at least. Equally important (and often overlooked), however, is knowing...
View ArticleWithout Agenda
Why we all need to be “without” once in a while When’s the last time you unshackled your brain from its electronic frenzy? Most of us begin each morning with coffee and email. Then maybe we move onto...
View ArticleA Brand New World
Scott Bedbury’s 16 things Last week, I was honored to speak at the Furniture Today Annual Bedding Conference. One of the perks of speaking is hearing other experts share their wisdom with the world,...
View ArticleTwitter True Story with Jason Dykstra
Building your community before you need it We’re honored to welcome Jason Dykstra, AKA @JasonDyk, to SocialNorth. Jason’s the guy you call when you’re knee-deep in conflict. He’s a conflict management...
View ArticleWhat Productive, Successful People Do
Work smarter, not harder and other not-so-impossible tips for entrepreneurs Like most people, January is an opportunity to revisit my goals and fine tune my work processes – a check-in and chance to do...
View ArticleSocial Media (for Business) Best Practices
If you build it, they will come – if you do it right… Remember CB radios from the 70’s? Breaker, breaker little buddy, that’s a 10/4. There we were, sending out information, calling it back to us,...
View ArticleBefore COVID (BC), After COVID (AC)
And the terrible, quiet, hopeful time between When we began sheltering in place, on that cold, snowy day in March, Spring was just around the corner and time moved fast. The virus moved faster,...
View ArticleWhat Exactly is Content Marketing?
What you need to know about building an effective content marketing strategy If facing down a global pandemic has taught us anything, it’s the power of innovative, courageous thinking. Especially for...
View ArticleYour Business Blog, a Study in Content Marketing
And why nailing this lynchpin of content marketing is so important There’s no denying that blogging is integral to the success of a smart content marketing strategy. Without a blog, search engine...
View ArticleHow to Create Consistent, Good Quality Content for Facebook
In other words, building your content marketing plan, one update at a time Facebook, Tik-Tok, Instagram – where does your business need to be in 2021 to gain the attention of your customers and help...
View Article10 Things You Should NEVER Do on Facebook
Want to succeed on Facebook? Avoid these mistakes If you’re a small business, chances are Facebook is the central hub of your social media marketing strategy. There’s no denying that other networks...
View ArticleContent Marketing is More than Just Good Writing
If you’re new to content creation online, these are the skills you’ll need to succeed in the online world Long before I became a digital brand marketer, I’d written for a wide range of newspapers and...
View ArticleHow to Create a Content Calendar for Social Media
And why a content schedule for social media makes good business sense The store opens in 20 minutes. Along with everything else on your must-do list, writing a social media update to start the day is...
View ArticleWhy is Competitive Keyword Research Important?
Understanding your competitors’ keywords will help make your content marketing more effective Understanding the importance of keywords is the underpinning of an effective content marketing strategy....
View ArticleHow to Work with Guest Bloggers
And why you should pay writers rather than working on a barter system If you have a blog on your business website, it can be a challenge to create and publish a steady stream of useful, effective...
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